A trip down the beauty and personal care aisles can cover a lot of ground — skin care, hair care, makeup, and daily basics like toothpaste and deodorant. Target carries a wide mix of these products, from budget store brands to well-known prestige lines, in the same section. Below is a plain look at how the beauty and personal care area is organized and how to make sense of the choices.
Most stores group beauty and personal care into a few clear areas, so it helps to know what falls into each one as you shop:
- Skin Care Cleansers, moisturizers, sunscreen, and serums.
- Hair Care Shampoo, conditioner, and styling products.
- Makeup Face, eye, and lip products across price points.
- Personal Care Deodorant, oral care, shaving, and bath basics.
- Travel Sizes Small versions of many products for trips.
1. Ulta Beauty at Target
Many Target stores include an Ulta Beauty at Target shop, a partnership that brings a curated selection of Ulta's prestige and mass beauty brands into Target. You can also find these products on Target.com. The result is that a single store can carry both everyday drugstore items and higher-end names, so you can compare a budget option and a prestige one without driving to a second shop.
2. Store Brands That Cost Less
Alongside national brands, Target sells its own lines. up&up is Target's value brand for personal care basics like cotton rounds, hand soap, and pain relievers, and it is usually priced below the name-brand version next to it. For skin care and wellness, Target also carries owned brands developed for the store. Comparing the store brand with the branded product on the same shelf is one of the easiest ways to lower the total at checkout.
The small unit price on the shelf label (price per ounce or count) makes it easy to compare a store brand and a name brand that come in different sizes.
3. Reading Labels and Icons
If you want to avoid certain ingredients, Target marks some products with its Target Clean icon, which flags items made without a list of ingredients the store chooses to exclude. The icon appears both on shelf labels in stores and on product pages online. It is a starting point rather than a medical claim, so it still helps to read the full ingredient list if you have a specific sensitivity.
-
Building a Routine
Start with a cleanser, a moisturizer, and a daily sunscreen.
-
Restocking Basics
Keep a list of the daily items you run out of most often.
-
Trying Something New
Look for travel or trial sizes before buying the full size.
4. Saving With Target Circle
Target Circle is the store's free loyalty program, and joining it does not cost anything. Members get access to deals and personalized offers, and can add coupons to their account for use in store or online. Target also runs regular weekly promotions, and beauty is a category that often appears in them. Checking the Target Circle offers in the app before you shop can line up savings with the items you were already planning to buy.
Deals and coupons in Target Circle usually need to be added to your account ahead of time, so open the app and add them before you pay.
5. Order Pickup and Drive Up
If you already know what you want, Target lets you buy online and collect your order without a full shopping trip. Order Pickup has you grab your bag inside the store, while Drive Up brings it out to your car. Both are free, and they work for beauty and personal care items just like the rest of the store, which is handy for restocking the same products you buy often.
6. Final Thoughts
Target works well for beauty and personal care because it keeps budget basics, store brands, and prestige lines from Ulta Beauty at Target in one place, with a free rewards program to help you save. It will not tell you which product suits your skin or hair, but as a place to compare options and restock the things you use every day, it is a practical stop. Bring a short list, check the unit prices, and load your Target Circle offers before you go.